Research Bulletin 16: engagement - marketing's new holy grail?

Fostering Consumer Engagement

with Teresa Fernandes (ORGMAN)

The articles mentioned in the text are, respectively:


1) Fernandes, T. and Moreira, M. (2019). Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships. Journal of Product and Brand Management 28(2), 274-86  https://doi.org/10.1108/JPBM-08-2017-1545


2) Fernandes, T., and Oliveira, E. (2021). Understanding consumers’ acceptance of automated technologies in service encounters: Drivers of digital voice assistants adoption. Journal of Business Research 122, 180-91. https://doi.org/10.1016/j.jbusres.2020.08.058


3) Fernandes, T., Nettleship, H., and Pinto, L. H. (2022). Judging a book by its cover? The role of unconventional appearance on social media influencers effectiveness. Journal of Retailing and Consumer Services 66 https://doi.org/10.1016/j.jretconser.2022.102917


The article naming Teresa as one of the world's top 25 authors in the field is:


Hollebeek, L.D., Sharma, T.G., Pandey, R., Sanyal, P. and Clark, M.K. (2022). Fifteen years of customer engagement research: a bibliometric and network analysis. Journal of Product and Brand Management. 31(2), 293-309. https://doi.org/10.1108/JPBM-01-2021-3301

Copyright © 2023 * CEF.UP * All rights reserved.
The views and opinions expressed in this Bulletin do not necessarily reflect those of CEF.UP, FEP or the University of Porto.

Our communications are independent of those of FEP. If you do not wish to receive any of our communications, please click here.