Research Bulletin 17: can you laugh your way to a tip?

From Chuckles to Service Quality: Understanding Humour in Customer Interactions

with Eduardo Oliveira (ORGMAN)

The article mentioned in the text is:

Oliveira, E. (forth). Exploring the interplay between frontline employees’ humour styles in service encounters. Journal of Marketing Management  https://doi.org/10.1080/0267257X.2023.2279154


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